SEWRENDIPITY
WHY SUSTAINABLE SEWING SHOULD STILL MATTER IN 2020
ACCORDING TO ALEX

WHY SUSTAINABLE SEWING SHOULD STILL MATTER IN 2020

David Attenborough joined Instagram last week. And he got to 1m followers in 45 minutes, beating the record for the fastest rise. But more important is the reason why he chose to engage with the platform: because he is trying to reach younger audiences and raise the awareness on just how dire the climate situation is. He was also on BBC Breakfast on Monday talking about how if there is one small sliver of hope to save the natural world, we need to keep fighting. This prompted me to think about the topic of today’s post and how, in the…

29 September 2020
8 Comments
Designer Stories | Nanna from How To Do Fashion
SPONSORED

Designer Stories | Nanna from How To Do Fashion

[SPONSORED] This is a very special edition of the Designer Stories Series, as I had the pleasure of interviewing Nanna Martinussen from How To Do Fashion, a Danish Indie sewing pattern company, in person. She is based in Copenhagen and we got to chat in the patio of her lovely studio in the Vanlose district (more on that later). It was so fun to be able to have a conversation face to face and I loved to hear Nanna’s views on vintage, sustainability and developing the anti-Scandi Minimalist response to fashion. I had such a lovely time that we already…

16 May 2019
4 Comments
Designer stories | Chelsea from Friday Pattern Company
DESIGNER STORIES

Designer stories | Chelsea from Friday Pattern Company

In January, I started a new bi-monthly series on the blog, where I am interviewing the designers behind sustainable pattern brands. You can read the first instalment with Kim from Ann Normandy Designs. So here we are with episode two, and I’m bringing you a Q&A with Chelsea, the designer behind a very interesting indie brand: Friday Pattern Company. The brand came on my radar because since the inception, Chelsea decided to donate 5% of all proceeds to a rotating catalogue of good causes. This, plus their lovely, modern minimalist style, really puts them high on my list. So I…

21 March 2019
2 Comments
Designer Stories | Kim Collins from Ann Normandy Design
SPONSORED

Designer Stories | Kim Collins from Ann Normandy Design

[SPONSORED] Readers, hold on to your patterns, a new series is coming up on the blog! I don’t know about you, but I am always super curious to know who is behind a brand, above and beyond the marketing and social media posts! I want to learn more about the person who founded a pattern company I love and how they came to be. So I concocted a series of interviews with indie sewing pattern designers, that will dive deeper into their personalities, what drives them and of course, what do they think about sustainability in the sewing community. I…

17 January 2019
12 Comments