Sustainable, Ethical, Green, Bio, Responsible, Thoughtful | What do they mean and what’s the difference?

Like me, you are trying to lead a more sustainable life, or better put, a less impactful life. You are willing to make the right choices. But what are those right choices? Marketing and advertising people in brands and retailers are shouting from the rooftops that this product is sustainable, or that brand is ethical, or we should be conscious consumers or fight fast fashion with slow fashion, or choose FairTrade or organic and live clean lives… And what’s worse, they tend to use them interchangeably as well.

Arghhh, makes your head spin, right? And you haven’t even begun looking into said claims…