How to comply with the advertising regulations as a [sewing] influencer (blogger, vlogger, Instagrammer)

If you live in the UK, you might have noticed that there was a lot of noise in the press recently (Jan 2019), about influencers and how they need to behave in order to comply with the advertising and disclosure regulations. Celebrities with millions of followers were particularly targeted, but let’s not forget that these advertising regulations apply to any content creator(bloggers, vloggers, Instagrammers etc), including sewing ones, who promote products or services on the internet. Also, the rules also apply to brands (even if you are selling your own products, such as digital patterns, for example) and how they…